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      <image:title>Home-CF Strategies, LLC - We understand the unique challenges higher ed leaders face.</image:title>
      <image:caption>The challenges are complex, the stakes are high, and resources are limited. That’s where CF Strategies comes in. We extend the capacity of your higher ed marketing and communications team—delivering agile support, expert counsel and seamless execution to help you think big and achieve impactful results. Led by Christine Ferrell, CF Strategies brings two decades of experience building and growing higher ed brands and programs.</image:caption>
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      <image:title>Home-CF Strategies, LLC</image:title>
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      <image:title>Home-CF Strategies, LLC</image:title>
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    <loc>https://www.cfstrategies.co/about</loc>
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    <lastmod>2025-06-28</lastmod>
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      <image:title>About - View details about Christine’s Higher Ed Leadership Experience Download Christine’s Resume View examples of Our Work</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.cfstrategies.co/elevate</loc>
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    <lastmod>2025-01-27</lastmod>
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      <image:title>Elevate</image:title>
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      <image:title>Elevate</image:title>
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  <url>
    <loc>https://www.cfstrategies.co/work</loc>
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    <lastmod>2025-01-27</lastmod>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Online Program Launch: Developed launch marketing plan for Emory’s online Executive MBA program—including message and content development, social and search ads, drip campaigns and other digital assets.</image:caption>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Internal Communications: Created a series of internal content pieces to support messaging discipline on key topics for internal stakeholders. Collaborated on strategic recommendations, design, development and distribution.</image:caption>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Alumni Program Launch: Launched Lifelong Learning programs for NC State alumni and their colleagues— strategy, messaging, creative and content. Manage marketing, growing year-over-year enrollment.</image:caption>
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      <image:title>Our Work</image:title>
      <image:caption>Digital Toolkit: Developed a digital toolkit and related e-book to generate qualified leads for client. Managed full Hubspot implementation—web page development, e-book content, email campaigns and related workflows.</image:caption>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Website Development: Managed the migration of the NC State Enterprise Risk Management Initiative website from one platform to another. Developed web strategy, information architecture, content design and development for the new site, including a 600+ resource library.</image:caption>
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      <image:title>Our Work</image:title>
      <image:caption>Conference Marketing: Developed an event marketing strategy to introduce new services to a higher ed market. Created product messaging platforms, collateral, event on-site design and event activation.</image:caption>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Video Production: Produced an animated video series to spotlight client customer testimonials sharing their stories of impact associated with the client’s product.</image:caption>
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    <image:image>
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      <image:title>Our Work - Make it stand out</image:title>
      <image:caption>Webinar Series: Conducted a webinar series to engage the target audience in conversations with relevant experts. Managed pre- and post-event marketing to generate and nurture qualified higher ed and B2B leads.</image:caption>
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    <image:image>
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      <image:title>Our Work</image:title>
      <image:caption>Brand Campaign: Crafted an integrated brand campaign to enhance visibility in a crowded geographic market—including out of home, print, digital, video and direct mail. Refined positioning, developed storytelling and creative.</image:caption>
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    <lastmod>2021-08-27</lastmod>
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